6 Low Tech Video Production Tips for Small Business Owners

Do you want to attract more customers to your website? Maybe you’re focused on boosting brand awareness this year. Are your customers asking for product demos and tutorials?

You can accomplish these goals (and more!) with an eye-catching video.

In fact, video content will account for 82% of all internet traffic worldwide by 2022. If you’re not creating video content, there’s a chance your competitors are getting ahead.

You don’t have to break the bank, either! Here are seven tips for a low-tech video production. With these tips, you can create a wow-worthy video capable of drawing customers in.

Start rolling with these easy tips today!

1. Have a Purpose

Before you adjust the lights and turn on the camera, sit down and develop a plan.

Even a well-funded video production won’t look great if the concept is a mess. Planning your video project first will help you avoid costly mistakes. You can also make a list of everything you need beforehand to start on the right foot.

First, determine why you’re creating this video.

Who are your customers? What do they care about? What message are you trying to send them?

Understanding your target audience is an essential first step. After all, they’re the ones you’re trying to communicate to.

Are you trying to educate them about a product? Do they want to learn more about your company’s story? Maybe you want to keep them up to date regarding industry news.

Your video’s purpose can determine the type of video you’ll create. A few examples include:

Once you know the format you want to follow, you can write a script.

A script will help you avoid rambling. If you lose the focus of the video, you might lose your audience. 

As you use the rest of these video production tips, keep your video’s purpose in mind. What value are you offering viewers? Why should they watch your video instead of another?

Keep your target audience in mind to produce a video they actually want to watch!

2. Plan Your Storyboard

Now that you know what you’re making, take your planning a step further with a storyboard. Storyboarding will help you prepare before you start rolling. 

What shots do you need? Do you have a script prepared? How many angles will you shoot from?

Your storyboard will help answer these questions before anyone steps in front of the camera. Try to sketch out your storyboard to determine how you want to shoot the video.

Once you have a storyboard prepared, speak with your interview subjects or presenters. Help them understand your expectations. Otherwise, they’ll waste valuable time (and money) trying to get it right. 

As part of this planning stage, don’t forget to consider your B-roll footage. B-roll can include external office shots or shots of happy customers using your product. These clips are designed to focus beyond the primary subject.

You can use this footage between primary clips to give your videos more detail.

3. Light It Right and Listen

Now that everyone’s on the same page, let’s talk about lighting. You don’t want to waste time and money recording footage that’s too dark or too light. While you can edit lighting in post-production, it’s better to get the lighting right from the get-go.

Before you start shooting, consider your light sources. Are you using natural light and overhead fluorescents? Make sure the lighting remains consistent with every shot. 

Consider the light balance, too. Does the shot look too warm (blue)?

You might need to adjust your camera’s white balance. Consider learning how to set this up manually to avoid awkward color balance shots.

What about the sound? Is there an echo when you start shooting? Consider changing your location.

Make sure to consider the acoustics before you start editing your video production.

4. Don’t Neglect Branding

As you start using these video production for beginners tips, don’t forget to consider your brand.

Your brand helps your company stand apart from competitors in your industry. If you fade into the background, viewers won’t remember who you are.

Your brand consists of visuals (your logo, color palette, etc.) and your personality, tone, and voice. Make sure your branding is consistent between your videos and other marketing channels.

Over 70% of consumers watch videos to learn more about a product. These consumers are more likely to purchase that product later. Try establishing your brand authority to show consumers they can trust your product or services.

For starters, consider adding your logo to the corner of your video.

Adding your brand will support brand awareness and recognition.

5. Clean Up in Editing

Now that you have your footage, it’s time to start editing. If you don’t have the right equipment and editing software, you might want to contact a video production company. 

First, make sure to arrange your clips in the order you want to use them. You can trim your clips to avoid awkward pauses and other issues.

Arranging your clips will help you get the timing right.

Next, add transitions. Transitions help one clip move into the next without awkward cuts. Don’t overdo it!

Don’t forget to consider editing the coloring and audio as well.

6. Watch It Over

Once you’ve cleaned up your video, watch it over. Give it a day before coming back to your video with fresh eyes.

Does anything seem awkward? Are any of the clips shaky? Is there a scene you want to reshoot?

You can’t fix every little thing in post-production. Watching your videos over will help you determine which changes you need to make.

Wow-Worthy Business Videos: 6 Low-Tech Video Production Tips for Success

Don’t lose this chance to attract new customers to your business! Instead, use these six tips to create a low-tech video production. With these tips, you can draw customers in and hold their attention.

Once they’re on your website, you can use a compelling call-to-action to convert those viewers into customers!

Want help with your next video production? We’re here to tell your company’s story! Explore our packages and pricing today.

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